A ladder that matches the depth of the work
Proposed client prices. Final scope and partner terms come first.
01 / IDENTITY FOUNDATION
Box + Identity
$1,500build + $297/month
For a client ready to clarify the brand and install a reliable front door.
Leslie: positioning interview and aesthetic approval.
Apex: Brand DNA, ideal-customer profile, intake and follow-up foundation.
02 / OFFER ENGINE
Box + Offer Engine
$3,000build + $497/month
For expertise that needs a clear story and a practical path to the next conversation.
Leslie: market story, founder voice, creative direction.
Apex: offer architecture, funnel path and implementation.
03 / GROWTH ENGINE
Box + Growth Engine
$5,000build + $797/month
For custom work where content, sales and delivery have to connect.
Leslie: audience, channel and adoption direction.
Apex: connected systems, testing and documented handoff.
Why the price rises: each step pays for a deeper layer of custom work, from position, to offer, to connected delivery. Programs in the $15K–$20K range stay a discovery hypothesis until they are scoped.
First-client decision: choose one buyer and one acquisition channel. Leslie leads the client relationship, invoice and renewal. Apex owns technical delivery and quality. Confirm role split, delivery hours and commercial terms in writing before sale.